![Skittles Colours Warm Blue - Storme22k / Pixabay](https://www.garethshackleton.co.uk/wp-content/uploads/2021/02/skittles-colours-warm-blue-4898096-383x215.jpg)
Being Different Attracts More Crowd-Funding But Less Venture Capital
A new study demonstrates that when it comes to crowd-funding, being different is essential. This is important, because it had been assumed that being very different could be a disadvantage -