Thanks. You have successfully submitted your pricing calculation. You will now receive a report by email very shortly.

Before you head off to look for it, we have something else for you to consider.

You’ve made a great start by calculating the price of your product or service based on your costs. But that is just a start. It is often possible to achieve much higher prices based on the value a customer perceives and receives.

In order to figure out how much is possible, it will help to understand your customer’s value proposition.

Our Value Proposition worksheet takes you step by step through developing your value proposition and communicating it effectively to optimise your price and profit margin.

Click the button to download it now – we’ll ask you to enter your email address again to verify your download status.