Do you know where your next customers are coming from? How do your customers hear about you? Which of your adverts brings you the most revenue?
If you can’t answer these three simple questions, and you want to grow your business, you need to learn how to test and measure your marketing activities. Without the ability to test and measure the results of every single advert, sales letter, referral system or leaflet, it’s difficult to know what is working for you and what, frankly, is a waste of your time and money.
Testing each activity gives you the information you need to gauge its effectiveness. You can then make informed decisions about your marketing strategies, make changes or, indeed, simply be assured that what you are doing is working well and getting you the results you need. Knowing what is working for you can be a matter of sink or swim for many businesses.
Without effective testing and measurement, you run the risk of wasting time and money that could be channeled into other, more successful activities. Without effective testing and measurement, you are stabbing around in the dark and that costs you money. Many of our clients actually find they spend less money on marketing and get more clients after they start measuring the results instead of guesstimating.
It’s essential that you plan time and resources to test and measure your marketing activities and then TAKE ACTION on the results you find. You may be surprised at just what is working and what isn’t! With the information you uncover, you can increase or enhance those areas that bring you the most revenue and improve, change or get rid of those that fall short. No more money down the drain and your marketing will really start to bring you the results you need to succeed; you’ll even get more out of your marketing than you put in.
Interested in learning more? Get your definitive guide to implement an effective testing and measuring strategy to maximise the results of your marketing. It shows you how to test social media, adverts, flyers and other activities using business-tailored, easy-to-use aids. By following the simple steps, you’ll find that you will quickly be able to identify what is working for your business and what needs to be changed or improved.
To find out more about effective business testing and measurement, click this link to receive the details you need to turn your marketing costs into a solid investment in the future success of your business. And yes, I’ll be analysing the feedback I get from this blog post too.
Until next time.